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Who's behind Toronto Auto Care?
Toronto Auto Care is owner-operated by Nicholas Gutierrez-Sarabia, a final-year University of Toronto student and competitive athlete with a background in luxury hospitality and premium car sales & customer service.
Alongside his studies, he has held high-responsibility, guest-facing roles across Europe, the United States, and Canada, including the Niagara Falls Fallsview Marriott Hotel & Spa, where he consistently ranked among top performers for guest satisfaction and upselling.
He also works in a luxury automotive dealership environment, where he is regularly trusted to handle and move high-value vehicles, reflecting the same standards Auto Care is built on: responsibility, consistency, and respect for clients’ property.
Auto Care was launched with the goal of growing into a full-time, professionally staffed operation, expanding carefully as trust and demand increase.
By clicking on the following icon, you can check out Nicholas's LinkedIn profile for more information:
Our Mission
Our mission is to provide safe, careful, and dependable car care for people who want their vehicles maintained without stress or uncertainty. Instead of rushing through high-volume washes, Auto Care focuses on precise, low-risk cleaning practices that prioritize paint safety, interior care, and respect for shared spaces like underground parking garages. Every decision, from products to process is made with long-term vehicle care in mind.
Our Vision
Our Auto Care service is designed to feel effortless and trustworthy. Our vision is a service where clients feel fully comfortable handing over access to their vehicle — knowing it will be treated with patience, professionalism, and discretion. As trust grows, so does the level of support we aim to provide, building long-term relationships rather than one-time transactions.
Why Toronto Auto Care is Owner-Operated
Car Care is intentionally run as an owner-operated service, which means:
No rotating staff
No rushed appointments
Treating vehicles as our own
Having the same person working on your car ensures consistency, accountability and care. With experience in luxury hospitality, high-pressure customer environments, and premium automotive settings, the focus is always on doing things properly, not quickly.